The 2007 Gumball 3000 rally kick off

The 2007 Gumball 3000 rally kicked off on Sunday 29th April and Square Group are very proud sponsors of the event this year – providing the organisers with AV kit including Mac Pros, iMacs and Final Cut Studio.

Alterwave Bluetooth mobile marketing

At the launch site in Pall Mall, fans, wellwishers and participants were greeted with a giant billboard instructing them to turn their Bluetooth on their mobile phones on, in order to receive exclusive multimedia content about the event. This was all possible thanks to the Alterwave box that is exclusively distributed by Square Group in the UK.

Gumball 3000 is an annual 3000 mile international car rally. The 2007 route will travel from London to Istabul via Amsterdam, Munich, Venice, Dubrovnik and Athens. Over 100 contestants are scheduled to drive through 16 countries in 8 days.

We wish all Gumballers the best of luck!

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