Europe 2 create interactive communication for the Video Game Festival in Paris

Lagardère Group ask Bluetouch Communication and Alterwave to support Europe 2 and Europe 2 TV for their first Bluetooth mobile marketing operation at the Paris (France) video game festival.

The challenge was high with the objective to differentiate from traditional communication channels to better reach the young mobile and techno freak generation.

An interactive Bluetooth zone was created at the entrance of the festival signalled by highly visible totems. Promogirls were encouraging visitors and generated the buzz around the event. The challenge was also technical : sending high definition videos and unique coupons to more than 30.000 people. The success was beyond expectations.

Bluetooth mobile marketing
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