Europe 2 create interactive communication for the Video Game Festival in Paris

Lagardère Group ask Bluetouch Communication and Alterwave to support Europe 2 and Europe 2 TV for their first Bluetooth mobile marketing operation at the Paris (France) video game festival.

The challenge was high with the objective to differentiate from traditional communication channels to better reach the young mobile and techno freak generation.

An interactive Bluetooth zone was created at the entrance of the festival signalled by highly visible totems. Promogirls were encouraging visitors and generated the buzz around the event. The challenge was also technical : sending high definition videos and unique coupons to more than 30.000 people. The success was beyond expectations.

Bluetooth mobile marketing

Tags: , , ,

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: