LG France, in collaboration with the agency HighCo, equipped more than 30 malls with interactive kiosks showing their latest products such as screens, electrical appliances and mobile phones.
Thanks to the technology developped by Alterwave, the users are receiving goodies, free of charge over Bluetooth, such as branded LG-wallpapers and also promotional messages with discounts on recently release LG-products.
LG kiosk including screens and Bluetooth proximity marketing system
The Alterwave hotspots feature the “Fit2Phone” functionality allowing the content to be optimized for each phone model.
The hotspots are installed for a long term with campaign changes scheduled each 4 to 6 weeks – via 3G.
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